BBC News App Finally Enters Android Market

The most British of media institutions, namely BBC News, is now available for consumption via smartphone and tablet. Everything above Android 1.6 is compatible with the downloaded app, (a preview here) but unfortunately Android Honeycomb is off limits. Another thing to feel bad about: it’s UK only.

Don’t worry, an international version is on its way.

The app was officially announced on the BBC blog the other day. Here’s a good chunk of explanatory text (thank you, Anthony Sullivan):

“Nowhere is immediacy and accessibility of content more important than with news. We witnessed a 78% increase in users of our mobile browser service on the day news broke of the death of Osama Bin Laden.

An increasing proportion of our audiences now access BBC News via mobile devices. This trend isn’t new – licence-fee payers have been able to access BBC News on mobile phones through their browsers for around nine years – but it’s increasing. We have responded by delivering BBC News Online to devices via apps to ensure a simple, intuitive user experience, with opportunities for personalization. ”

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